SEO is becoming more complex by the day and the game is all about second-guessing Google. The Mountain View based search giants are notoriously guarded about their algorithms – and it’s the job of digital marketing agencies and SEO teams to try and decipher the rules and regulations. One thing we do know is that Social Media is becoming one of the most important factors in driving modern websites into 2016, 2017 and beyond. As a testament to popularity, authority and reliability – the likes of Facebook and Twitter are responsible for some significant movement in the SERPs.
As a direct result of Google’s Penguin 2.0 update earlier this year, content has become the new Holy Grail in online marketing. The strength in content and the method of identifying its value (and thus the value of the website behind the content) is through its popularity. Shares, tweets, +1s, pins, likes – these are all the KPIs of content. Social media simply can’t be ignored in marketing campaigns, SEO drives and brand engagement.