Re-Marketing and Why it is Valuable

Re-marketing gives you the ability to target your potential customers by marketing to people who have already shown an interest in your business or products. For example, if someone has clicked onto your website, you can use cookies to make sure they keep getting ads for your business whilst browsing the internet.

One of the best ways to use re-marketing is to give people a discount or another reason to buy. Remember that there might be a reason why they didn’t buy the first time round. It might have been that the price was too high, or they may have wanted to shop around first. Give them a code for 10% off or another exclusive discount. This will tempt them to shop with you.

One someone has converted, make sure they receive the best possible service. This will make re-marketing especially valuable, as that customer is then more likely to become a repeat customer.