Setting up a Direct Mail Campaign

When you are marketing a business, there are lots of ways in which you can get the word out there. Marketing is, after all, an essential function, as people need to know that you exist. Direct mail campaigns are used by companies far and wide to spread their message and make sure people know they […]

How to Identify your Ideal Customer 

When you market or advertise your business, it makes sense to pin down your ideal customer. You will know exactly who you should be aiming your campaign towards and you can focus your efforts on targeting the right people. When you went into business, you probably spent some time thinking about who you would target. […]

Why Wait for a New Website?

Never forget the importance of your website. This is one of the golden rules of marketing and it will help you to achieve better results during your marketing campaigns. If you are putting off getting a new website, you need to think again. A new website should be coming your way as soon as you […]

Re-Marketing and Why it is Valuable

Re-marketing gives you the ability to target your potential customers by marketing to people who have already shown an interest in your business or products. For example, if someone has clicked onto your website, you can use cookies to make sure they keep getting ads for your business whilst browsing the internet. One of the […]