How Does Social Media Help Businesses?

Social media has great potential for businesses and now, most businesses have some kind of online presence. A website is the professional, sales side of your business and social media is where you create a personality for your brand, showing people who are behind it. Social media should be thought of as a way to […]

Being Competitive in an Online Environment

The internet is saturated with websites as more and more businesses aim to build an online presence for themselves. It’s an important part of your marketing strategy and it has to be executed properly if you want to succeed. Luckily, there are many things you can do if you want your business to stand out […]

The SEO Importance of Social Media

SEO is becoming more complex by the day and the game is all about second-guessing Google.  The Mountain View based search giants are notoriously guarded about their algorithms – and it’s the job of digital marketing agencies and SEO teams to try and decipher the rules and regulations.  One thing we do know is that […]

More Algorithm Changes for Facebook

Social Media juggernauts, Facebook, have definitely not heard of the term “if it’s not broke, don’t fix it”, as they’re making even more changes to their already baffling algorithm! What does this mean for you? Well if you’re a user, you shouldn’t see too much of a difference to your personal page, but if you’re […]

Facebook Soon To Kill Off RSS Feed?

Facebook is launching their “save button” for saving articles for reading later to allow websites all over the internet to allow saving, right on Facebook. This, in my not so humble opinion, effectively kills RSS, as a consumer blog and article consumption medium, once and for all. It has been said for a while that […]

Facebook Ads – Yay or Nay?

With Facebook ads, businesses have a totally unique opportunity. There are several things about them never before seen together: They can reach as many people or more people as radio or TV, and in whatever country you want. They have sophisticated targeting like AdWords, albeit on a different criteria. The minimum spend is just £1 […]