Setting up a Direct Mail Campaign

When you are marketing a business, there are lots of ways in which you can get the word out there. Marketing is, after all, an essential function, as people need to know that you exist. Direct mail campaigns are used by companies far and wide to spread their message and make sure people know they […]

How to Identify your Ideal Customer 

When you market or advertise your business, it makes sense to pin down your ideal customer. You will know exactly who you should be aiming your campaign towards and you can focus your efforts on targeting the right people. When you went into business, you probably spent some time thinking about who you would target. […]

Customer Relations Online

Business owners know that a domain or social media channel should have its content developed around their visitors’ needs. So how do you pick what is going to work? Actually, this query opens up much more possibilities because should you begin to see what your customers and prospects care about and are saying, you are […]

Improving Public Relations With Social Media

The way your business is perceived is extremely important. Social media can help track how your business is viewed by customers and also help interact with the public. With millions of people on social media, depending on your business you are likely to have a large community you can target with advertising and overall interaction. […]

Dealing with the Unsatisfied Customer

Not every customer is a happy customer, and there will be a time when your business is negatively reviewed, which is why you must deal with it quickly and effectively. A negative online review on your Facebook page, Twitter page or in a column of a local newspaper may deter other prospective customers from buying […]