How to Identify your Ideal Customer 

When you market or advertise your business, it makes sense to pin down your ideal customer. You will know exactly who you should be aiming your campaign towards and you can focus your efforts on targeting the right people. When you went into business, you probably spent some time thinking about who you would target. […]

Re-Marketing and Why it is Valuable

Re-marketing gives you the ability to target your potential customers by marketing to people who have already shown an interest in your business or products. For example, if someone has clicked onto your website, you can use cookies to make sure they keep getting ads for your business whilst browsing the internet. One of the […]

The Perfect Company Website Homepage

A company website is your chance to show online clients and customers what you are all about. They will use your website as a tool to find out more about you and maybe even to buy your products. The first thing they will usually see if the homepage so it has to be right and […]

SEO – Learning the Ropes

Search engine optimisation, or SEO, should be a central part of your web marketing strategy. This is because it really can help you to achieve sales within your business and it will have massive implications for you. If you want to try your hand at SEO, there are a few ways you can learn. Take […]

Being Competitive in an Online Environment

The internet is saturated with websites as more and more businesses aim to build an online presence for themselves. It’s an important part of your marketing strategy and it has to be executed properly if you want to succeed. Luckily, there are many things you can do if you want your business to stand out […]