Looking at a Marketing Audience and Using what you know

Many marketers will target certain channels, looking at ways of essentially churning out content to get lots of words onto lots of different channels. This might produce results for some people in some industries, but equally, it might not do anything for you. You must never lose sight of your audience and actually, you should […]

Digital Marketing Services in Northampton

If you are going to look for a website or digital marketing services in Northampton, you need the best digital marketing agency Northampton has. The tricky part is going to be identifying this agency – there are so many different levels of service and various offerings out there. Perhaps the most complicated thing to understand is […]

Marketing for your Audience 

We all know that we should market to our audience, but what does this actually mean? And how do you know what your audience wants to see? There are various methods you can use to help you target your marketing campaigns so they reach the right audience. One of the main things to think about […]

Setting up a Direct Mail Campaign

When you are marketing a business, there are lots of ways in which you can get the word out there. Marketing is, after all, an essential function, as people need to know that you exist. Direct mail campaigns are used by companies far and wide to spread their message and make sure people know they […]

How to Identify your Ideal Customer 

When you market or advertise your business, it makes sense to pin down your ideal customer. You will know exactly who you should be aiming your campaign towards and you can focus your efforts on targeting the right people. When you went into business, you probably spent some time thinking about who you would target. […]