Marketing for your Audience 

We all know that we should market to our audience, but what does this actually mean? And how do you know what your audience want to see? There are various methods you can use to help you target your marketing campaigns so they reach the right audience. One of the main things to think about […]

Setting up a Direct Mail Campaign

When you are marketing a business, there are lots of ways in which you can get the word out there. Marketing is, after all, an essential function, as people need to know that you exist. Direct mail campaigns are used by companies far and wide to spread their message and make sure people know they […]

How to Identify your Ideal Customer 

When you market or advertise your business, it makes sense to pin down your ideal customer. You will know exactly who you should be aiming your campaign towards and you can focus your efforts on targeting the right people. When you went into business, you probably spent some time thinking about who you would target. […]

Re-Marketing and Why it is Valuable

Re-marketing gives you the ability to target your potential customers by marketing to people who have already shown an interest in your business or products. For example, if someone has clicked onto your website, you can use cookies to make sure they keep getting ads for your business whilst browsing the internet. One of the […]

The Perfect Company Website Homepage

A company website is your chance to show online clients and customers what you are all about. They will use your website as a tool to find out more about you and maybe even to buy your products. The first thing they will usually see if the homepage so it has to be right and […]