Re-Marketing and Why it is Valuable

Re-marketing gives you the ability to target your potential customers by marketing to people who have already shown an interest in your business or products. For example, if someone has clicked onto your website, you can use cookies to make sure they keep getting ads for your business whilst browsing the internet. One of the […]

The Perfect Company Website Homepage

A company website is your chance to show online clients and customers what you are all about. They will use your website as a tool to find out more about you and maybe even to buy your products. The first thing they will usually see if the homepage so it has to be right and […]

SEO – Learning the Ropes

Search engine optimisation, or SEO, should be a central part of your web marketing strategy. This is because it really can help you to achieve sales within your business and it will have massive implications for you. If you want to try your hand at SEO, there are a few ways you can learn. Take […]

Being Competitive in an Online Environment

The internet is saturated with websites as more and more businesses aim to build an online presence for themselves. It’s an important part of your marketing strategy and it has to be executed properly if you want to succeed. Luckily, there are many things you can do if you want your business to stand out […]

Email Marketing To Generate Leads

Email marketing is one of the few online marketing channels that has stood the test of time. In fact, email is 25 years old this year, and it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies. One of the biggest trends in email marketing at the moment, that […]

The SEO Importance of Social Media

SEO is becoming more complex by the day and the game is all about second-guessing Google.  The Mountain View based search giants are notoriously guarded about their algorithms – and it’s the job of digital marketing agencies and SEO teams to try and decipher the rules and regulations.  One thing we do know is that […]

Direct mail marketing

A carefully targeted mail out can introduce you to just the right people. Direct mail marketing has great potential, especially when you use high quality designs and smart data to get your campaign off the ground.